Why it worked
The post leverages a common influencer marketing tactic of providing a discount code for a popular online retailer, combined with visually appealing product imagery to entice viewers.
Summary
The creator is promoting a discount code for YesStyle, an online beauty retailer. They encourage viewers to use the code for extra points and mention that the link is in the first comment.
Structure
- 1Introduction to YesStyle shopping
- 2Discount code reveal
- 3Benefit of using the code (extra points)
- 4Call to action: link in comments
Product placement
YesStyle ACTS - it is an online retailer where products can be purchased. Removing it would change what happens in the video because the discount code is for this specific retailer.
innisfree ACTS - its Super Volcanic Pore Clay Mask is shown and implied to be used. Removing it would change what happens in the video.
SKIN1004 ACTS - its Centella Madagascar products (Light Cleansing Oil, Refining Capsule Ampoule) are shown and implied to be used. Removing it would change what happens in the video.
Haruharu Wonder ACTS - its products (Pure Hyaluronic Acid Watery Sunscreen, Wonder Black Rice Hyaluronic Toner) are shown and implied to be used. Removing it would change what happens in the video.
Anua ACTS - its 10+ AHA/BHA/PHA 30% PHA 35% Mugwort Toner is shown and implied to be used. Removing it would change what happens in the video.
Beauty of Joseon ACTS - its Ground Rice & Honey Glow Mask is shown and implied to be used. Removing it would change what happens in the video.