Ellie speaking to Joel when he's not around....

@amir.cxn

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SoundTikTok sound · Killswitch Lullaby (Slowed + Reverb)

Why it worked

The video leverages the emotional connection players have with the characters from 'The Last of Us' and taps into nostalgia for the game's narrative, creating relatable and poignant content.

Summary

The video shows Ellie exploring an abandoned building and speaking as if Joel is present, expressing concern and reminiscing about movies. She then points out a movie poster, calling it Joel's favorite.

Structure

1Ellie explores an abandoned building.
2Ellie speaks to Joel as if he is there.
3Ellie comments on the environment and a movie poster.
4Ellie identifies the poster as Joel's favorite.

On-screen text

Ellie speaking to Joel when he's not around.... Follow the cables... Right, Joel? Hang in there, Joel. Pixitek Wow. Joel... You'd love watching a movie in this place. Ellie: "The war, the merrier." Hey look, Joel... It's your favourite.

Transcript

Follow the cables... Right, Joel? Hang in there, Joel. Wow. Joel... You'd love watching a movie in this place. Ellie: "The war, the merrier." Hey look, Joel... It's your favourite.