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4.5Silent UGCDirect Question hookGames
Hook
Joel why did you have to keep laughing?
@amir.cxn
125.3K followers · usually 84.1K views a post
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Why it worked
The video leverages a popular and emotionally resonant scene from a well-known game, using a recurring question to create intrigue and relatability among fans of the series.
Summary
This video features clips from The Last of Us Part II, with the on-screen text repeatedly asking "Joel why did you have to keep laughing?". The clips show Ellie in various situations, including swimming and in tense moments, interspersed with Joel's reactions.
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Transcript, structure and on-screen text
5 beats, a 111-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
this is canon btw #thelastofus #tlou #elliewilliams #thelastofus2 #joelmiller
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