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Hook
GREENVIEW REAL ESTATE
@sorush.nazari
3.4K followers · usually 7.8K views a post
Views
27.2K
Likes
256
Comments
1
Shares
12
View velocity
+3.3K views over 4.1d · ~799/day · 4 observations
Promoted product
Greenview Real Estate
Why it worked
The video leverages social proof by showcasing a "SOLD" sign and highlighting agents as "#1 Ranked" in the area, appealing to potential sellers' desire for successful and experienced representation.
Summary
Two real estate agents from Greenview Real Estate place a "SOLD" sticker over the "FOR SALE" sign for a property at 33 Marshy Avenue, Cranbourne East. The video then shows the two agents posing in front of the "SOLD" sign and ends with a contact card for one of the agents, Sorush, highlighting him as Cranbourne East's #1 Ranked Agent.
Structure
- 1Agent places "SOLD" sticker on sign
- 2Agents pose in front of "SOLD" sign
- 3Contact information for agents displayed
- 4Agent highlighted as #1 Ranked Agent
Product placement
Greenview Real Estate: ACTS - it is the brand under which the agents operate and sell properties. Removing it would change the identity of the agents and the agency. It appears on the sign and on the agent's contact card.
realestate.com.au: APPEARS - it is a watermark/verification source on the agent's contact card. Removing it would not change what happens in the video.
Call to action
Thinking of selling? Contact the #1 Ranked Agents In Cranbourne East
On-screen text
Original caption
ANOTHER SOLD BY TEAM SORUSH 🎉🎉 33 Marshy Avenue, Cranbourne East 🏡 Thinking of selling? Contact the #1 Ranked Agents In Cranbourne East 👇☎️ SORUSH 0469 359 064 AMIR 0435 206 968 #localagent #cranbourneeast #realestate #greenviewrealestate
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