The video likely worked because it presented a common household item (toothpaste) being used in an unexpected way to solve a common problem (car scratches), making it relatable and shareable.
Summary
The video shows someone applying Colgate toothpaste to a scuffed car bumper and then wiping it with a paper towel. It appears to be a DIY car cleaning hack.
Structure
1Applying toothpaste to car bumper
2Wiping with paper towel
3Showing the result
Product placement
Colgate (toothpaste) ACTS - it is used to clean or polish a car's bumper. Removing it would change what happens in the video.