WE GREW UP TOGETHER, CHOSE DIFFERENT
PATHS, AND STILL FOUND OUR WAY BACK TO
THE SAME BRAND. 🩷💖💚
@geewiththelocs
7.1K followers · usually 646 views a post
Views
4.4K
Likes
166
Comments
9
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Why it worked
The video leverages a strong sense of community and shared identity within a sorority, appealing to nostalgia and belonging. The mention of a specific pre-order date creates a sense of urgency and exclusivity.
Summary
The video features a woman discussing her sorority sisters and their shared brand loyalty. She mentions that they grew up together, chose different paths, but found their way back to the same brand, with pre-orders opening on August 8th.
Structure
1Introduction of shared history and brand loyalty
2Mention of different paths taken
3Reaffirmation of returning to the same brand
4Announcement of pre-order date
Product placement
Alpha Kappa Alpha (sorority) - APPEARS - removing it would not change what happens in the video. 1908 (year associated with the sorority) - APPEARS - removing it would not change what happens in the video.
Call to action
Tag your line sisters below!
On-screen text
WE GREW UP TOGETHER, CHOSE DIFFERENT
PATHS, AND STILL FOUND OUR WAY BACK TO
THE SAME BRAND. 🩷💖💚
PRE-ORDERS OPEN AUG 8 🔥
Original caption
No matter the path, the sisterhood remains forever. Tag your line sisters below! 🩷💖💚 #alphakappaalpha #1908 #divinenine #sororitylife #hbcu
More from @geewiththelocs
Their other posts in the index, biggest breakout first.
Transcript
We lost Biggie, y'all. She is not a part of the gang no more. It's up.