Mom, I want to start a Greek clothing brand...

@geewiththelocs

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SoundTikTok sound · Set It Off

Promoted product

AUPHOENIXauphoenix.com

Shop luxury streetwear inspired by the Divine Nine. Sign up for early access & exclusive offers!

5 videos

Why it worked

The video effectively uses a narrative hook and visually appealing product showcases to build anticipation for a new clothing brand. It taps into the cultural significance of Greek life and streetwear aesthetics, appealing to a niche audience.

Summary

The video showcases a new clothing brand called AUPHOENIX, featuring various designs with Greek-inspired themes and historical references. It progresses from the initial idea to the brand's development, highlighting the intentionality behind each design before its official launch.

Structure

1The idea of starting a Greek clothing brand
2Showcasing various AUPHOENIX designs
3Highlighting the intentionality of the brand
4

Original caption

A few weeks ago this was just an idea. Today it’s becoming a brand. Every design has been built from scratch, every detail has been intentional, and we haven’t even had our first drop yet. If you’ve been watching since Day 1, thank you. You’re about to witness something special. #Divine9 #GreekTok #Streetwear #BlackOwnedBusiness #clothingbrand

More from @geewiththelocs

Product placement

AUPHOENIX ACTS - it is the brand name for the clothing line being shown. Removing it would change what happens in the video. PHIRST ACTS - it is a clothing design. Removing it would change what happens in the video. ICE COLD ACTS - it is a clothing design. Removing it would change what happens in the video. FORTITUDE ACTS - it is a clothing design. Removing it would change what happens in the video. TRADITION ACTS - it is a clothing design. Removing it would change what happens in the video. DEBONAIR ACTS - it is a clothing design. Removing it would change what happens in the video. CULTURE ACTS - it is a clothing design. Removing it would change what happens in the video. FINER ACTS - it is a clothing design. Removing it would change what happens in the video. FRIENDSHIP ACTS - it is a clothing design. Removing it would change what happens in the video. GREATER ACTS - it is a clothing design. Removing it would change what happens in the video.

On-screen text

Mom, I want to start a Greek clothing brand... Start it. AUPHOENIX PHIRST 19 06 FIRST LEADERSHIP LEGACY ICE COLD 19 06 FIRST LEADERSHIP LEGACY AUPHOENIX PHIRST 1908 PRETTY GIRLS PHIRST 19 08 PRETTY GIRLS AUPHOENIX FORTITUDE 1913 TORCHBEARER FORTITUDE 19 13 TORCHBEARER AUPHOENIX TRADITION 19 63 BROTHERHOOD LEADERSHIP TRADITION TRADITION 1963 BROTHERHOOD LEADERSHIP TRADITION AUPHOENIX DEBONAIR 19 11 SWEET SMOOTH SUAVE DEBONAIR DEBONAIR 19 11 SWEET SMOOTH SUAVE AUPHOENIX CULTURE 1914 CULTURE 19 14 AUPHOENIX FINER 19 20 WOMANHOOD FINER 19 20 WOMANHOOD AUPHOENIX FRIENDSHIP 19 11 FRIENDSHIP 19 11 AUPHOENIX RHOYAL 19 22 GREATNESS RHOYALTY GREATER 19 22 RHOYALTY