one of my favourites rn.

The video likely worked due to its relatable "haul" format, showcasing a trendy fashion item with clear on-screen text and hashtags that facilitate discovery and engagement within the fashion community on TikTok.

The creator showcases a pair of wide-leg pants, identified by a product code, that they are currently fond of. The video highlights the pants as part of an outfit, with on-screen text indicating they were purchased through Shopee Singapore.

Shopee Singapore (ACTS - it is the platform where the creator shopped for the pants, and the creator is an affiliate for Shopee. Removing it would change the context of the purchase. It is the platform where the creator shopped for the pants, and the creator is an affiliate for Shopee. Removing it would change the context of the purchase.)