Why it worked
The video leverages the popular 'outfit check' format to seamlessly integrate affiliate marketing, making the promotion feel like a natural part of the creator's personal style content.
Summary
A creator showcases a new black outfit in a mirror selfie video, using Shopee affiliate hashtags to indicate the items were purchased through the platform.
Structure
- 1Creator poses in a black top and pants
- 2Close-up shots of the outfit details
- 3Mirror selfie transitions
Product placement
Shopee (a) ACTS: The creator is participating in the Shopee Affiliate program, evidenced by the hashtags #ShopeeAffliateSG and #ShopeeHaul, and the video serves as a showcase for items purchased on the platform. Removing the Shopee branding would change the nature of the video from an affiliate haul to a generic outfit post.
On-screen text
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