you need to know about this

@nailsbyaran

1.0M followers · usually 208.3K views a post

Views

1.2M

Likes

1.6K

Comments

10

Shares

28

SoundTikTok sound · original sound - nailsbyaran

View velocity

+45.8K views over 15.1d · ~3.0K/day · 10 observations

Promoted product

Booksy

Booksy - book appointments online. Find & book beauty services like hairdressing, manicure, spa or massage. Check prices & reviews!

Why it worked

The video taps into a common pain point for a specific niche (nail techs) by highlighting the limitations of existing tools and presenting a tailored solution. The giveaway of an all-expenses-paid trip to a fashion event creates strong aspirational value and a clear incentive to engage with the brand.

Summary

A nail technician shares her frustration with existing booking tools and introduces Booksy as a solution built specifically for nail techs. She highlights its features and announces a contest for nail techs to win a trip to NYC for the Booksy Live Fashion Awards.

Structure

1Introduction of a problem with existing booking tools
2Introduction of Booksy as a solution for nail techs
3Highlighting Booksy's features and a special campaign
4Details of the contest prize and entry

Original caption

Something is coming for us nail techs. 💅🏻 Watch @booksybiz and enter their ‘Finally’ contest for nail techs to win an all-expense paid trip to NYC to attend the Booksy Live Fashion Awards and meet top nail ambassadors. Tag your nail besties 🤍 #BooksyFinally #NailTech #BookingApp #booksypartner

More from @nailsbyaran

Product placement

Booksy: an app that helps nail techs manage bookings, offering features like loyalty cards, no-show protection, client blocking, and integration with Google, Instagram, and Facebook booking. It also has a campaign for nail techs to win a trip to NYC for the Booksy Live Fashion Awards. (ACTS - its interface is operated, it generates a visible result, someone says what it does for them. Removing it would change what happens in the video.)

Call to action

watch @booksybiz and enter their ‘Finally’ contest for nail techs to win an all-expense paid trip to NYC to attend the Booksy Live Fashion Awards and meet top nail ambassadors. Tag your nail besties 🤍

On-screen text

you need to know about this i've been doing nails for 11 years and i have used and been so frustrated by every booking tools out there and none of them are built just for us nail techs until now i've heard about Booksy is building specifically for us nail techs they already have an amazing feature like loyalty cards no show protection block clients and reserve with google plus instagram, facebook booking i can't tell you much about this new feature my reaction when i heard about it finally a booking app that gets us and there's more coming watch @booksybiz something significant is coming for us and in the meantime they have launched a campaign just for us nail techs and i couldn't be more excited to share this with you booksy is giving one lucky nail tech an all expenses paid trip to New York City to attend the prestigious booksy live fashion awards show september 20th not only will you get an experience energy of new york city during its prime fashion season but you will also get an exclusive behind the scene meet and greet with their legendary nail ambassadors and network with other nail techs and beauty pros for all campaign entrants you will also gain access to exclusive booksy promo code for entering because the contest close on August 26th and nail tech, it's our time to shine your business is ready to grow and now let's see how far booksy can take you

Transcript

you need to know about this i've been doing nails for 11 years and i have used and been so frustrated by every booking tools out there and none of them are built just for us nail techs until now i've heard about Booksy is building specifically for us nail techs they already have an amazing feature like loyalty cards no show protection block clients and reserve with google plus instagram, facebook booking i can't tell you much about this new feature my reaction when i heard about it finally a booking app that gets us and there's more coming watch @booksybiz something significant is coming for us and in the meantime they have launched a campaign just for us nail techs and i couldn't be more excited to share this with you booksy is giving one lucky nail tech an all expenses paid trip to New York City to attend the prestigious booksy live fashion awards show september 20th not only will you get an experience energy of new york city during its prime fashion season but you will also get an exclusive behind the scene meet and greet with their legendary nail ambassadors and network with other nail techs and beauty pros for all campaign entrants you will also gain access to exclusive booksy promo code for entering because the contest close on August 26th and nail tech, it's our time to shine your business is ready to grow and now let's see how far booksy can take you