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LENOVO THINK PAD
33.9Talking HeadResult / Flex hook
Hook
Just got my laptop for my new job and it's a LENOVO THINK PAD!
@roberthatis
31.5K followers · usually 37.1K views a post
Views
916.1K
Likes
48.4K
Comments
529
Shares
2.6K
Selling · Other Product
Why it worked
The video taps into a relatable sentiment about starting a new job and the immediate association with increased workload, using a specific, recognizable product as the focal point.
Summary
The creator excitedly shows off their new Lenovo ThinkPad laptop received for their new job. They humorously express that the new laptop signifies they will have to work.
Structure
- 1Receives new laptop for job
- 2Identifies it as a Lenovo ThinkPad
- 3Expresses humorous dread of working
Product placement
LENOVO THINK PAD: ACTS - it is the laptop the creator received for their new job and is shown being handled and discussed. Removing it would change the context of the video.
On-screen text
Just got my laptop for my new job and it's a LENOVO THINK PAD!
They're gonna make me WORK!
Original caption
I just grew my edges back I can't take anymore stress #worklife #worklaptop #lenovothinkpad #corporate
More from @roberthatis
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