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Hook
Tate McRae Costume update!!!
@oliviaakneeland
22.8K followers · usually 637 views a post
Views
53.6K
Likes
7.1K
Comments
83
Shares
46
Why it worked
The video taps into a timely trend (Halloween costumes) and a popular artist (Tate McRae), while also offering practical advice and resources (Amazon storefront) to viewers interested in recreating the costume.
Summary
The creator provides an update on their Tate McRae Halloween costume, stating they no longer have it as it was sold a year ago. They offer to help others who want to make their own by answering questions and directing them to their Amazon storefront for materials.
Structure
- 1Costume update announcement
- 2Explaining the costume is no longer available
- 3Offering help and tips for others
- 4Directing to Amazon storefront for materials
Product placement
Amazon (storefront): The creator mentions having an Amazon storefront where they sourced materials for the costume. Removing it would mean viewers couldn't easily find the materials used, changing the discoverability of the costume components. This is incidental.
Call to action
lmk if you have any questions on how to make your own!!!
On-screen text
Tate McRae Costume update!!!
Original caption
Check my amazon storefront or just lmk if you have any questions on how to make your own!!! 🩵💙🤍 #tatemcrae #tatemcraecostume #tatemcraeconcert #halloweencostume
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