How my Halloween costume ends up every year

@niickowis

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SoundTikTok sound · original sound - niickowis

Why it worked

The video succeeds by tapping into a highly relatable 'expectation vs. reality' trope that resonates with the audience's own experiences of procrastination during the holiday season.

Summary

The creator shares a relatable comedic skit about planning an elaborate Halloween costume only to end up wearing a generic cowboy outfit because they waited too long to purchase the materials.

Structure

1Creator expresses excitement for a planned Halloween costume
2Describes the costume as funny, sexy, and niche
3Cuts to the creator wearing a simple cowboy outfit
4Admits to waiting too long to buy the original costume

On-screen text

How my Halloween costume ends up every year

Transcript

No, right? Like I'm so excited for Halloween this year. I feel like my costume that I planned out, I took so long to plan and it's like, it's funny and it's sexy, but at the same time, it's like a super niche character and everyone's going to love it. What? Oh yeah, I waited too long to get a costume and they were all gone. So, I'm a cowboy again.