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Product team explaining features and capabilities: Angikhulumi isingisi.

@businesscasualty

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+4.7K views over 17.3d · ~274/day · 6 observations

Why it worked

The video uses relatable corporate humor and a popular sound to create a skit that highlights common communication breakdowns between departments, making it highly shareable.

Summary

This video humorously contrasts the communication styles of a product team and a sales team. The product team struggles with language barriers, while the sales team interprets the situation with dramatic flair, attributing profound meaning to simple interactions.

Structure

1Product team struggles with language barrier
2Sales team interprets the situation dramatically
3Sales team pitches a romanticized version of the interaction
4Product team reacts with exasperation

On-screen text

Product team explaining features and capabilities: Angikhulumi isingisi. Unaye umhumushi? Yeka ukukalabalasa. Sales: Well, I couldn't speak his language. I couldn't even understand a word, but I knew his meaning was what I decided I had heard. Sales pitching the client prospect: *The love you seek Product team: *The love you seek is in the valley of the soul. Product team: all wrong *The love you seek all wrong it's in the wisdom of the soul. Product team: written on the ancient scrolls. written on the ancient scrolls.

Transcript

Angikhulumi isingisi. Unaye umhumushi? Yeka ukukalabalasa. Sales: Well, I couldn't speak his language. I couldn't even understand a word, but I knew his meaning was what I decided I had heard. Sales pitching the client prospect: *The love you seek Product team: *The love you seek is in the valley of the soul. Product team: all wrong *The love you seek all wrong it's in the wisdom Of the soul. Product team: written on the ancient scrolls. written on the ancient scrolls.

Original caption

Always wrong—intentionally or otherwise. Also, you can swap out Product for most any other team. Amazing song cred to @Kyle Gordon #sales #corporatehumor #comedy #relatable #mrjambo This song has been stuck in my head for a week, so I’m making it y’all’s problem/blessing now too.