The company's third "Digital Transformation"

@transformationprincess

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SoundTikTok sound · original sound - unperfektperfekt2.0

Why it worked

The video uses relatable humor and popular meme formats to comment on corporate culture and the often-disconnect between different levels of a company during digital transformation initiatives, making it highly shareable.

Summary

This video humorously depicts a company's "digital transformation" by showing different groups reacting to it. The software sales guy, the board, and management consultants are shown as enthusiastic, while the executives are indifferent and the employees appear resigned.

Structure

1Introduction of "Digital Transformation"
2Software Sales Guy's reaction
3The Board's reaction
4Management Consultants' reaction
5Executives' reaction
6Employees' reaction

On-screen text

The company's third "Digital Transformation" The Software Sales Guy The Board The Management Consultants The Executives The employees

Original caption

It’s a party for everyone but the employees, who are usually left out of planning and have to deal with the consequences #corporate #big4 #saas #digitalleadership #changemanagement