Product placement
Starbucks: (a) it ACTS - the video shows how to make a Starbucks iced cappuccino, implying the use of Starbucks ingredients and methods. The Starbucks logo is visible on the cup. Removing it would change the context of the drink being made. (b) it merely APPEARS - the Starbucks logo is visible on the cup. Removing it would not change what happens in the video.