+1.0M views over 19.9d · ~52.1K/day · 5 observations
Why it worked
The video leverages a popular celebrity (Drake) and an iconic landmark (CN Tower) to create a sense of wonder and curiosity, prompting engagement through a question that many viewers might also ponder.
Summary
The creator, wearing an OVO branded sweater, expresses admiration for Drake and questions how he managed to sit on top of the CN Tower without falling. The video then shows a shot of the CN Tower.
Structure
1Creator expresses admiration for Drake and his OVO brand.
2Creator questions how Drake sat on top of the CN Tower.
3Video shows a shot of the CN Tower.
Product placement
OVO (October's Very Own) - appears as a logo on the creator's sweater. It is a clothing and lifestyle brand founded by Drake. Removing it would not change what happens in the video.
On-screen text
Drake how u do that ❤️🕊️🦉
Transcript
Yo I love Drake bro I got the OVO but I got a question. How the fuck did this nigga sit on top of the CN Tower and not fall off bro? Yo this nigga lowkey a boss.
Original caption
No way it’s photoshop #fyp #toronto #drake #videoviral #foryoupage