WHY ROTISSERIE

The video effectively explains a common consumer experience using a relatable example (Costco rotisserie chicken) and reveals the underlying marketing strategy, making it informative and shareable.

The video explains that supermarkets sell rotisserie chicken at a loss as a marketing strategy to attract customers. By offering a cheap, ready-to-eat meal, they encourage shoppers to come into the store, where they are likely to purchase other items.

Costco: (a) it ACTS - it is the location where the video takes place and the business model being discussed. Removing it would change the context of the video. (b) it merely APPEARS - the Costco logo is visible on the building. Removing it would not change what happens in the video. Kirkland Signature: (b) it merely APPEARS - a watermark on the chicken packaging. Removing it would not change what happens in the video.