ago

@revuence

69.3K followers · usually 5.2K views a post

Views

425.1K

Likes

25.9K

Comments

213

Shares

2.0K

SoundTikTok sound · original sound - revuence

Promoted product

Burger King

Download Burger King NZ by Burger King Corporation on the App Store. See screenshots, ratings and reviews, user tips and more apps like Burger King NZ.

2 videos2 creators

Why it worked

The video uses a comparative approach, showcasing a clever advertising battle between two major fast-food chains. This creates a narrative of competition and brand rivalry, which is inherently engaging for viewers interested in marketing and brand strategy.

Summary

This video contrasts two advertising campaigns by Burger King and McDonald's. It highlights how Burger King's ad subtly mocked McDonald's, leading McDonald's to respond with an ad that implied their food was so undesirable it wouldn't be stolen, even by children.

Structure

1Burger King ad mocks McDonald's
2McDonald's responds with an ad about undesirable food
3Burger King and McDonald's locations are shown to be far apart
4

Original caption

Did You Know About This? 😳👀 #marketing #marketingtips #marketingstrategy #branding #brand

More from @revuence

Product placement

Burger King: ACTS - it is a fast-food restaurant where people order and eat food. Removing it would change the setting and the narrative. McDonald's: ACTS - it is a fast-food restaurant where people order and eat food. Removing it would change the setting and the narrative. Burger King Drive: ACTS - it is a drive-thru service offered by Burger King. Removing it would change the narrative. McDonald's McDrive: ACTS - it is a drive-thru service offered by McDonald's. Removing it would change the narrative. Whopper: ACTS - it is a specific product sold by Burger King. Removing it would change the narrative. McDonald's: ACTS - it is a fast-food restaurant where people order and eat food. Removing it would change the setting and the narrative.

On-screen text

ago ared fun in McDonald Burger burger McDonald's tasty McDonald's with of stealing boys food boy a bag anymore no King put two one straight km other 258 km suggesting McDonald's and hard Burger quickly the couple coffees McDonald's the 258 drive thanking McDonald's to King follow videos

Transcript

Years ago Burger King aired an ad poking fun in McDonald's, Ronald McDonald sneaks over to Burger King to buy a burger implying McDonald's food isn't tasty. McDonald's quickly hit back with an ad showing a group of boys always stealing food of a blond boy McDonald's food. The clever blond boy hides his food in a Burger King bag and no one steals it anymore, no King. McDonald's put two one straight km other 258 km suggesting McDonald's and Burger King is hard to find. Burger quickly the couple coffees McDonald's the 258 drive thanking McDonald's to King. Follow videos