Why it worked
The video effectively uses the rule of three in its own structure and content, making it easily digestible and memorable. It leverages well-known brand examples to illustrate the marketing principle.
Summary
This video explains the "rule of three" in marketing, demonstrating how using three elements (words, colors, or story arcs) makes brands more memorable. It showcases examples from various well-known companies to illustrate the concept.
Structure
- 1Introduction to the rule of three
- 2Examples of three-word taglines
- 3Examples of three-color palettes
- 4Examples of three-act story structures
- 5Conclusion on applying the rule of three
Product placement
Kellogg's: APPEARS - a logo on a vintage advertisement. Removing it would not change what happens in the video.
Adidas: APPEARS - a logo. Removing it would not change what happens in the video.
Netflix: APPEARS - a logo. Removing it would not change what happens in the video.
Nike: APPEARS - a logo. Removing it would not change what happens in the video.
McDonald's: ACTS - the "I'm lovin' it" tagline is used as an example of a three-word tagline. Removing it would change the example. Promoted product: McDonald's. Promoted product URL: none.
iPhone: ACTS - the "Privacy. That's iPhone." tagline is used as an example of a three-word tagline. Removing it would change the example. Promoted product: iPhone. Promoted product URL: none.
Canon: APPEARS - a logo and tagline. Removing it would not change what happens in the video.
Pepsi: ACTS - the brand's color palette is used as an example of a three-color palette. Removing it would change the example. Promoted product: Pepsi. Promoted product URL: none.
Snapchat: APPEARS - a logo. Removing it would not change what happens in the video.
Uber: APPEARS - a logo. Removing it would not change what happens in the video.
KFC: ACTS - the "It's finger lickin' good" tagline is used as an example of a tagline. Removing it would change the example. Promoted product: KFC. Promoted product URL: none.
Toyota: APPEARS - a logo. Removing it would not change what happens in the video.