What is happening?

@cbsnews

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Why it worked

The video captures a real-time, chaotic event with raw, unfiltered reactions, making it highly engaging and shareable due to its dramatic and urgent nature.

Summary

This video captures the chaotic moments during a shooting at an In-N-Out restaurant in Twin Falls, Idaho. People are seen running for cover and expressing shock as the event unfolds.

Structure

1People running for cover
2Confusion and questions about the situation
3Confirmation of a shooting and a shooter present
4Expressions of shock and distress
5People crying

Product placement

In-N-Out: a fast-food restaurant. It merely APPEARS as the location of the event. Removing it would change what happens in the video.

On-screen text

Haley Dodaro via Storyful Twin Falls, Idaho Aug. 1, 2026 People run for cover during deadly Idaho In-N-Out shooting

Transcript

What is happening? What's happening? People are running from What's happening? What happened? What happened? Shoot, shoot. Shoot, go. Just go. Go, go, go. Somebody got shot. Somebody got shot. There's a shooter at In-N-Out. Oh, my gosh. Oh, my gosh. What is happening? Oh, my gosh. Everybody's crying. What is happening?

Original caption

People were seen fleeing an In-N-Out restaurant in Twin Falls, Idaho, after a shooting on Saturday, Aug. 1. Three people were killed and seven others were wounded after authorities say 24-year-old Chad Williams opened fire before fatally shooting himself. Investigators are still working to determine a motive, and police said Williams' family is cooperating with law enforcement. #idaho #shooting #innout