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26.7Silent UGCResult / Flex hookLifestyle
Hook
LA'S MOST HYPED DONUTS
@stines.spots
4.8K followers · usually 2.3K views a post
Views
58.5K
Likes
4.6K
Comments
137
Shares
2.2K
Promoted product
Nyletta
Why it worked
The video effectively uses visually appealing close-ups of the donuts and the making process, combined with enthusiastic descriptions of the taste and texture, to create desire. The 'native mention' style of promotion, where the product is the focus but not overtly sold, makes it feel authentic and trustworthy.
Summary
This video showcases Nyletta, a pop-up donut shop in Los Angeles known for its unique crullers. The creator highlights the texture and taste of the donuts, describing them as a perfect blend of crispy exterior and custardy interior, and encourages viewers to follow for more LA recommendations.
Structure
- 1Introducing LA's most hyped donuts
- 2Showing the donuts being made
- 3Explaining the concept of Nyletta
- 4Describing the donut flavors and ingredients
- 5
Original caption
LA's latest donut obsession is 100% worth the hype 🍩 @Nyletta fries every cruller fresh to order, giving them a light, airy center with the perfect crisp on the outside 🤌 Since Nyletta is a popup, be sure to check their Instagram for their weekly popup schedule! I caught them at @A Good Used Book this time 📚 Save this to your doughnut hitlist! #losangeles #sweettreat #dessert #donuts
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