Promoted product
Forever 21
Why it worked
The video effectively uses quick outfit changes and popular fashion trends to create an engaging "get ready with me" style "back to school" fashion inspiration. The clear call to action to shop specific brands at a well-known retailer makes it easy for viewers to act on the inspiration.
Summary
The creator showcases three different "back to school" outfits featuring clothing from Forever 21, which is available at Walmart. The video highlights different tops and bottoms, encouraging viewers to shop the collection.
Structure
- 1Outfit 1: Pink tube top and jeans with wing detail
- 2Outfit 2: Yellow cardigan and denim skirt with embroidered detail
- 3Outfit 3: White lace-trimmed top and dark denim skirt with cross detail
- 4Posing and transitioning between outfits
Product placement
Forever 21 (clothing brand) ACTS - the creator is wearing and showcasing clothing from this brand, which is presented as available at Walmart. Removing it would change the video's focus on fashion items. Walmart (retailer) ACTS - the creator states the clothing is available at Walmart, implying it's a place to purchase the items. Removing it would change the purchasing context. Forever 21 (clothing brand) APPEARS - as a watermark/text overlay. Removing it would not change what happens in the video.
Call to action
Shop Forever 21 at Walmart