POV: College starts in a week!

@fivebelow

1.3M followers · usually 64.2K views a post

Views

560.5K

Likes

2.4K

Comments

35

Shares

38

SoundTikTok sound · original sound - fivebelow

View velocity

+502.4K views over 12.3d · ~41.0K/day · 11 observations

Promoted product

Five Below

Five Below is a store that sells a variety of affordable items, including seasonal apparel, accessories, beauty products, and home decor.

29 videos12 creators

Why it worked

The video effectively taps into the relatable experience of preparing for college and the desire for affordable, trendy clothing. By showcasing versatile outfits and the store's budget-friendly prices, it appeals to a young audience looking for back-to-school fashion inspiration.

Summary

A young woman goes shopping at Five Below to prepare for college, highlighting affordable fall fashion and accessories. She showcases multiple outfits created from the same pieces, emphasizing the store's trendy and budget-friendly options.

Structure

1Introduction and motivation for shopping
2Entering Five Below and initial impressions
3Shopping for clothes and accessories
4

Original caption

Major in fall fits, minor in spending less 🍂📚 @Sydney Smiles #FiveBelowFinds #FiveBelowFashion

More from @fivebelow

Product placement

Five Below ACTS - it is a retail store where the creator shops for clothes and accessories. Removing it would change what happens in the video because the entire shopping trip and haul would be missing.

Call to action

Shop the season at Five Below

On-screen text

POV: College starts in a week! 5 looks. Same pieces Shop the season at Five Below

Transcript

I just saw a girl with a really cute outfit and she told me it was from Five Below and I'm starting college next week, so I need to go shopping. So come shop with me because Five Below seriously has the cutest fall pieces. I'm grabbing basics that I can mix and match all week and everything is so affordable. This is so cute! And I'm obsessed with their jewelry. And I bought everything and I love that I can wear the same pieces in so many different ways, just switching the bottoms, layering up and adding accessories completely changes the look. Don't sleep on Five Below's fall collection.