Why it worked
The video uses a relatable and humorous situation (phone covered in coffee grounds at work) with a witty on-screen text overlay to create an engaging and shareable piece of content.
Summary
A person is working at a coffee shop, and their phone is covered in coffee grounds. The on-screen text humorously states that this is them texting someone at work.
Structure
- 1Phone covered in coffee grounds
- 2On-screen text appears
- 3Person continues working
On-screen text
This is me texting you at work btw