The video likely worked by playing on a common preference for iced coffee drinks and creating a relatable, albeit exaggerated, initial reaction to contrast with the final appealing product. The use of text overlays and quick cuts keeps the viewer engaged.
Summary
The video begins with a person expressing disgust at the idea of iced milk, questioning who would want ice with their milk. This is followed by the preparation of an iced latte, which the creator then praises as looking "so good."
Structure
1Expressing disgust at iced milk
2Preparing an iced latte
3Praising the iced latte
On-screen text
ICED MILK? DISGUSTING.
WHO DOES THAT?
WHO WANTS ICE WITH THEIR MILK?
WHY WOULD ANY.
MY GOSH. IS THAT AN ICED
I LOVE ICED
LATTES. THAT LOOKS
SO GOOD. I
Transcript
ICED MILK? DISGUSTING. WHO DOES THAT? WHO WANTS ICE WITH THEIR MILK? WHY WOULD ANY. MY GOSH. IS THAT AN ICED I LOVE ICED LATTES. THAT LOOKS SO GOOD. I
Original caption
Who doesn’t love an iced latte. #icelatte #coffee #coffeeshop #fyp #yum