Sometimes my skin is so...

@kelseysoles

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SoundTikTok sound · original sound - kelseysoles

Promoted product

Anua Heartleaf Pore Control Cleansing Oil

Why it worked

The creator uses a relatable and authentic approach to sharing her skincare routine, incorporating popular products and addressing a common skin concern (melasma). The use of multiple product demonstrations and the creator's personal endorsement likely resonated with viewers looking for effective skincare solutions.

Summary

The creator shares her updated nighttime skincare routine, starting with cleansing using La Roche-Posay and Anua products. She then applies Anua's hyaluronic acid serum and Good Molecules' discoloration correcting serum to target melasma, followed by Cocokind's moisturizer. Finally, she finishes with zinc oxide ointment to protect her skin barrier.

Structure

1Introduction and cleansing
2Exfoliating pads
3Hyaluronic acid serum
4Targeting melasma with serums

Original caption

she’s back with her nighttime skincare routine but will you listen 😡

More from @kelseysoles

Product placement

La Roche-Posay Cicaplast Baume B5+ (acts: cleanses skin, removes sunscreen and makeup, is used in a skincare routine, is applied to the face, is lathered and massaged into skin, is rinsed off, is a gentle cleanser); Anua Heartleaf Pore Control Cleansing Oil (acts: cleanses skin, removes sunscreen and makeup, is used in a skincare routine, is applied to the face, is lathered and massaged into skin, is rinsed off, is a cleansing oil); Anua 100+ Hyaluronic Acid Serum (acts: hydrates skin, is applied to the face, is massaged into skin, is a serum); Good Molecules Discoloration Correcting Serum (acts: targets hyperpigmentation, is applied to the face, is massaged into skin, is a serum); Cocokind Texture Smoothing Cream (acts: moisturizes skin, is applied to the face, is massaged into skin, is a moisturizer); CareAll Zinc Oxide Ointment (acts: protects skin, is applied to the face, neck, and chest, is a skin protectant)

On-screen text

nighttime skincare routine

Transcript

Sometimes my skin is so... I forgot I'm 31. What do you think? What do you think? Let's do an updated nighttime skincare routine. So we're working with... period. Okay, first I'm gonna take off my sunscreen and makeup. I was playing around, I really didn't wear makeup today. But we're gonna use this La Roche-Posay oil cleanser. And then we're gonna go with our normal cleanser. I'm obsessed with this one. It foams too good. I love a good foam. Like, you know, when you get a facial like they're like lathering your shit. Okay, we're clean. And then I take one of these Petal Collagen Lifting Glow Pads. And just do that. Then I spray with a little hyaluronic acid. But I swear I'm gonna get touch of melasma here. So we're targeting that. Like melasma. Hello. Okay, we're gonna get with the hyaluronic acid serum. This one's by Anua. Hyaluronic acid. And then on wet skin because it brings the water in. You let that soak. Okay. And then I'm gonna try this new serum that I'm developing for this melasma. That I'm developing. What about it? What about it? Okay. And then for moisturizer, I've been liking this Cocokind texture smoothing cream because it's like hydrating and so good. Okay, my favorite step. Is once your skin is soaked, you're literally about to go to sleep. You're gonna put your diaper cream, zinc oxide, zinc oxide ointment all over your face, neck and chest. Like it literally fixes your skin barrier and it's amazing. So do it.