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The video likely worked due to its relatable and timely subject matter (face masks) combined with a visually engaging, albeit silent, demonstration. The close-up shots and the interaction with the product create a sense of directness and authenticity.

The video shows a woman interacting with a package of KN95 masks. She takes a mask out, shows it to the camera, and then puts it on. Another person is seen in the background.

KN95 masks (act): The video shows a package of KN95 masks and the masks themselves being handled and put on. Removing them would change what happens in the video.