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174Silent UGCPOV / Skit hookLifestyle
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How the brand wants me to wear the mask: Vs...
@elliefarehamx
199.1K followers · usually 7.4K views a post
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1.3M
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143.7K
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Why it worked
The video uses a relatable, low-stakes 'life hack' format that solves a common, minor annoyance (poorly fitting sheet masks) with a simple, visual demonstration.
Summary
The creator demonstrates a humorous "hack" for wearing a sheet face mask by cutting it with scissors to better fit her face, contrasting it with the standard way brands intend for it to be worn.
Structure
- 1Creator shows standard sheet mask application
- 2Creator introduces the 'actual' way to wear it
- 3Creator cuts the mask with scissors for a custom fit
- 4Creator applies the modified mask to her face
On-screen text
How the brand wants me to wear the mask: Vs...
How I actually wear the mask:
Original caption
How the brand wants me to wear the mask: vs how I actually wear the mask... #facemask #facemaskhack #sheetmask #hack #skincare
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