Spirit Halloween

@savannah_scheid

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SoundTikTok sound · Magic Glockenspiel

Promoted product

Queen of Hearts compact

Why it worked

The video taps into nostalgia and fan culture by showcasing merchandise from a popular franchise, appealing to viewers who share similar interests and are looking for unique items.

Summary

The creator visited Spirit Halloween and found merchandise from the Disney Descendants franchise. She shows off a Queen of Hearts compact mirror, expressing her delight in its design and its connection to the movie.

Structure

1Visiting Spirit Halloween
2Discovering Descendants merch
3Showing the Queen of Hearts compact
4Discussing its features and design
5Expressing excitement for display and use

Product placement

Spirit Halloween: a store that sells costumes and Halloween merchandise. It merely appears. Removing it would not change what happens in the video. Descendants: a Disney franchise. It merely appears. Removing it would not change what happens in the video. Queen of Hearts compact: a decorative mirror compact. It acts as a prop and is shown to the viewer. Removing it would change what happens in the video.

Original caption

@Disney Descendants MERCH dropping @Spirit Halloween 🎃 🩷✨ I’m so excited to see more! I want to find Pink’s bag & her bow!😍🎀💕 #disneydescendants #descendants #descendantswickedwonderland #disney #spirithalloween

More from @savannah_scheid

On-screen text

Spirit Halloween 💖 Descendants ✨ 🎃

Transcript

I went to Spirit Halloween today and Spirit Halloween 💖 Descendants ✨ 🎃 they had some Descendants merch. Okay, now they didn't have very much. They only had the Queen of Hearts little compact here which I obviously got and I was gonna get Evie's crown but it was broken. Otherwise I so would have gotten her little heart crown because it was adorable. So obviously, this is just a cute little decor plastic mirror here with all the rhinestones on it. It says "Made in China" on the back, which I don't really like. But I think it's gonna be super cool to display with my Descendants styles and just to keep like a little mirror with me or if I do any cosplays. Obviously, we just got a little mirror in here too. And again, it's just plastic but this is so darling and I just love that it's from the movie or a little piece from the movie. Like I'm just in awe of how shiny this is. Oh! But this is so darling and I just love that it's from the movie or a little piece from the movie. Like I'm just in awe of how shiny this is. Oh!