I got 5

@nikkiialexa

7.4K followers · usually 7.9K views a post

Views

211.2K

Likes

32.7K

Comments

138

Shares

2.0K

SoundTikTok sound · Fall October Halloween horror classic(177261)

Promoted product

Spirit Halloween blind bag charms

Why it worked

The video taps into the popular "blind box unboxing" trend, focusing on highly desirable Halloween-themed merchandise from well-known franchises. The creator's genuine excitement and surprise at pulling exclusive and mystery items create an engaging and relatable viewing experience.

Summary

The creator unboxes several Halloween-themed blind bags from Spirit Halloween, including Coraline, The Nightmare Before Christmas, Spirit branded items, Gourd Souls, and Ghost Face figurines. She expresses excitement over getting exclusive and mystery items from each series.

Structure

1Introduction and overview of blind boxes
2Unboxing Coraline blind bag
3Unboxing Nightmare Before Christmas blind bag
4Unboxing Spirit branded blind bag
5

Original caption

Spirit Halloween Blind Box Unboxing 🎃 @Spirit Halloween #spirithalloween #blindboxopening #blindboxunboxing #halloween #halloweenshopping

More from @nikkiialexa

Product placement

Spirit Halloween (a store that sells Halloween costumes and decorations) ACTS as the place where the products are purchased. Removing it would not change what happens in the video. Coraline (a movie franchise) APPEARS as a theme for one of the blind boxes. Removing it would not change what happens in the video. The Nightmare Before Christmas (a movie franchise) APPEARS as a theme for one of the blind boxes. Removing it would not change what happens in the video. Gourd Souls (a line of Halloween-themed blind bag charms) ACTS as a product being unboxed and shown. Removing it would change what happens in the video. Ghost Face (a horror movie franchise character) APPEARS as a theme for one of the blind boxes. Removing it would not change what happens in the video. CultureFly (a company that makes collectible merchandise) APPEARS as the maker of the Ghost Face blind box. Removing it would not change what happens in the video. Jajamoto (a brand that makes collectible charms) ACTS as the maker of the Gourd Souls blind bag charms. Removing it would change what happens in the video.

Call to action

If you grab one, please let me know what you got!

On-screen text

Spirit Halloween Blind Box Unboxing

Transcript

I got 5 Halloween blind box unboxings from Spirit Halloween. So let's open them together. The first one we're gonna open is the Coraline one. These are all the ones that you can get plus two mystery exclusive ones. I really want to get Coraline or Other Mother. No freaking way we got the mystery one! She is so cool! Next is the Nightmare Before Christmas ones. These are all the ones that you can get and again, there's two exclusive ones. This is one of my favorite Halloween movies, so I really don't want to get the bat or the haunted house. Oh my god, we got Sally! Another freaking exclusive one. The one on the bag doesn't have the spider webs like this one. I cannot believe we got three mystery ones. Next is the Spirit branded ones. All the options are so cute. I really want to get the bat or the haunted house. Oh my god, we got the mummy! The mummy is so cute! This one is the Gourd Souls. I'm most excited for this one. I really want to get the Jack Lantern or the Grim Reaper. This is the little button that comes with one of them. I'm definitely gonna have to go back because I had my heart set on the Jack Lantern or the Grim Reaper. Last is the Ghost Face figurines. I really want to get this guy. It comes with a little card. I cannot believe we got three mystery ones. He is freaking awesome! It comes with a little card. We will definitely be back for more. If you grab one, please let me know what you got. See you in the next one!