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PTITseen in 2 videos →
~11.6Talking HeadOther hook
Hook
Nhiều sinh viên Hà Nội
@kenhtuyensinh_ptit
2.3K followers · usually 859 views a post
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9.9K
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212
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Why it worked
The video effectively uses a relatable pain point (traffic congestion in Hanoi) and presents a clear, convenient solution (the metro line) specifically for students of a particular institution (PTIT). This creates a sense of exclusivity and aspirational content for the target audience.
Summary
The video highlights the convenience of students at PTIT (Học viện Công nghệ Bưu chính Viễn thông) using the Cát Linh - Hà Đông metro line to commute to school. It contrasts this with the heavy traffic congestion in Hanoi, emphasizing how the metro saves time and avoids traffic jams.
Structure
- 1Students in Hanoi face traffic jams
- 2PTIT students use the metro
- 3Metro is convenient and saves time
- 4PTIT is located on the metro line
- 5It's a special privilege for PTIT students
Product placement
PTIT (Học viện Công nghệ Bưu chính Viễn thông) ACTS - it is the educational institution the video is about, and the destination for the students. Removing it would change the video's subject.
Cát Linh - Hà Đông metro line ACTS - it is the transportation method shown and discussed. Removing it would change the video's subject.
VISA APPEARS - it is a logo on the train, not integral to the video's narrative. Removing it would not change the video.
PTIT ACTS - it is the university the students attend. Removing it would change the video's subject.
Original caption
Đi học bằng Tàu điện – Trải nghiệm độc quyền của sinh viên PTIT #PTIT #tuyensinh2K8 #kenhtuyensinh #taudien #PTITer #dihoc
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