DEVON LEE CARLSON X FRANKIES BIKINIS

@madison.mcintyre

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SoundTikTok sound · Cinnamon Girl

Promoted product

Devon Lee Carlson x Frankies Bikinis

Effortlessly cool designer swimwear and apparel by Frankies Bikinis. Loved by celebrities and it-girls worldwide. Free US Shipping & Returns. Designed by Francesca Aiello.

Why it worked

The video leverages the excitement of an anticipated product launch and a collaboration between popular figures. The creator's genuine enthusiasm and the unboxing format create anticipation and relatability for viewers interested in fashion and these brands.

Summary

The creator unboxes a package from a collaboration between Devon Lee Carlson and Frankies Bikinis, which arrived just before its launch. She expresses excitement and admiration for the pieces, particularly a bikini and a black dress, highlighting their design details.

Structure

1Introduction of the collaboration package
2Unboxing the first item (bikini)
3Trying on the bikini
4Unboxing the second item (white top)

Original caption

I think I said 4 different words total because I’m just genuinely freaking out! This is so sweet and I’m obsessed with the pieces @Frankies Bikinis @devon lee carlson 🥹🥹💘💘💘💋💋💋✨✨✨!!! #frankiesbikinis #devonleecarlson #tryonhaul #frankiesbikinishaul #girlsgirls

More from @madison.mcintyre

Product placement

Devon Lee Carlson x Frankies Bikinis (collaboration): This is a clothing collaboration between Devon Lee Carlson and Frankies Bikinis. The video shows items from this collaboration being unboxed and tried on. Removing it would change what happens in the video. Frankies Bikinis (brand): This is a brand of swimwear and clothing. It appears on the packaging and tags of the items being unboxed. Removing it would not change what happens in the video.

On-screen text

DEVON LEE CARLSON X FRANKIES BIKINIS

Transcript

Try not to freak out, but in my hand I do have an item from the Devon Lee Carlson x Frankies Bikinis collab a day before it launches. Frankies Bikinis saw my video about being laid off this week before this launch and asked if they could send me something. And I have no clue what's in here. I just sent them my sizes. And this showed up. Oh my god, wait. It looks like there's like more than one thing in here. Wait, wait. Little Martin. Oh my god. This is insane. I actually don't have things to say because I'm freaking out. This is insane. The tag. Yeah. I actually don't have things to say because I'm freaking out. This is insane. This is perfect. I'm obsessed with the flower trim up here. Frankies Bikinis, thank you guys so much for sending me these pieces. They are perfect and I love them. Debon and Francesca, you made a beautiful collection. I cannot wait to see it all tomorrow when it drops. I'm obsessed with the flower trim up here. Frankies Bikinis, thank you guys so much for sending me these pieces. They are perfect and I love them. Debon and Francesca, you made a beautiful collection. I cannot wait to see it all tomorrow when it drops.