Why it worked
The video taps into the common aspiration of passive income and side hustles, using a clear, month-by-month financial progression to demonstrate tangible results and inspire viewers interested in starting their own Etsy businesses.
Summary
The creator shares a monthly breakdown of their earnings on Etsy during their first year, showing a progression from $0 in the initial months to thousands of dollars by the end of the year. The video highlights the potential for digital products to generate ongoing passive income.
Structure
- 1Introduction to first year Etsy earnings
- 2Months 1-4: $0 earnings
- 3Months 5-12: Increasing earnings
- 4Highlighting passive income potential of digital products
Product placement
Etsy (ACTS - online marketplace where the creator sells products; removing it would change what happens in the video)
On-screen text
How much money I made my first year on Etsy:
January: $0
February: $0
March: $0
April: $0
May: $290
June: $3,915
July: $5,186
August: $6,078
September: $6,864
October: $4,792
November: $3,806
December: $2,838
Original caption
This didn’t happen overnight… Before I even made a listing I was researching and trying to learn as much as I could about selling digital products on Etsy. I made my first listing May 1st and just kept making more and more listings. It does take real work, but a lot of those listings I created in my first year are still selling almost 3 years later! That’s the benefit of selling digital products. You can create the listings once, and they have the potential to sell over and over! I now have 7 listings that have sold 1,000 times each and 1 that has sold over 3,000 times! I still run this same Etsy shop, but I also teach people my exact strategy for making Canva templates that sell just like mine. DM me “Learn” if you want to learn exactly how I sell on Etsy.