@shamitra_ — 28x breakout

Loading video…

I always nampak the guards dekat rumah

@shamitra_

28.1K followers · usually 14.2K views a post

Views

396.7K

Likes

12.2K

Comments

107

308

View velocity

+1.5K views over 25.5d · ~58/day · 5 observations

Promoted product

Shopeehttps://s.shopee.com.my/2VqerSBkAP ↗

Why it worked

The video taps into a relatable sentiment of appreciating essential workers and leverages a popular e-commerce platform's sale event to create a heartwarming narrative. The use of Shopee's "Buy Today, Get Today" feature adds a practical and timely element, making the purchase and delivery feel immediate and relevant.

Summary

The creator buys snacks and drinks from Shopee using the "Buy Today, Get Today" feature during the 8.8 Merdeka Sale. She then surprises security guards with the items as a small appreciation for their hard work.

Structure

1Creator notices guards working hard
2Creator decides to buy gifts
3Creator uses Shopee's "Buy Today, Get Today" feature during a sale
4Creator packs the gifts
5Creator surprises the guards with the gifts
6Creator thanks the guards

Product placement

Shopee: ACTS - an e-commerce platform where the creator buys items. Removing it would change what happens in the video. Shopee's 8.8 Merdeka Sale: ACTS - a promotional event by Shopee. Removing it would change what happens in the video. Shopee VIP Membership: ACTS - a membership program by Shopee offering vouchers. Removing it would change what happens in the video. Milo: APPEARS - a product in the box. Removing it would not change what happens in the video. Maggi Curry: APPEARS - a product in the box. Removing it would not change what happens in the video.

Original caption

Sometimes a small gesture can make someone’s day. 🤍 Thank you to all the hardworking frontliners who keep going, rain or shine. Managed to put this together with Shopee’s Buy Today, Get Today feature during the Shopee 8.8 Merdeka Sale! 🇲🇾✨ 🛍️ Daily FREE Shipping (No Min. Spend) 🎁 Join Shopee VIP Membership & enjoy VIP Vouchers worth up to RM8,800 #ShopeeMY #ShopeeMY88 #Shopee88MerdekaSale #ShopeeLagiMurah #ShopeeLagiCepat