POV: your auntie sees you with natural curls

@shamitra_

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Promoted product

Pantene Miracles Biotin Shampoo

Shop Pantene Collections such as Miracles, Pro Vitamin and Micellar collections.

Why it worked

The video taps into a relatable struggle for many with curly hair, particularly in certain cultural contexts, and offers a clear, visually satisfying solution using a well-known brand. The "before and after" transformation, combined with the "auntie's reaction" framing, creates a compelling narrative.

Summary

The creator shares her journey of struggling with curly hair due to societal beauty standards and years of heat styling. She then introduces Pantene Miracles Biotin Shampoo and Intensive Treatment Mask as a solution to repair her damaged hair and restore her natural curls.

Structure

1Introduction to curly hair struggles
2Demonstration of heat styling damage
3Introduction of Pantene products
4Application of shampoo and mask

Original caption

From “why is your hair like that?” to “what did you use?” 😭😂 Auntie-approved curls ✨ @Pantene Malaysia #PanteneMiracles #HairRepair #DamageHairJourney #HealthyHair #ad

More from @shamitra_

Product placement

Pantene Miracles Biotin shampoo ACTS - it is used to wash and condition hair, resulting in repaired curls. Removing it would change the video's outcome. Pantene Miracles Intensive Treatment Mask ACTS - it is used to condition hair, resulting in smoother curls. Removing it would change the video's outcome. Pantene Miracles Biotin Shampoo ACTS - it is shown and mentioned as the product used to achieve the final hairstyle. Removing it would change the video's outcome. Pantene Miracles Intensive Treatment Mask ACTS - it is shown and mentioned as the product used to achieve the final hairstyle. Removing it would change the video's outcome.

Call to action

Try Pantene Miracles Biotin Shampoo now!

On-screen text

POV: your auntie sees you with natural curls don't give me a heart attack okay oh my God auntie why is your hair like that it's my natural hair okay you just don't get it curly hair girlies struggles in Malaysia if you grow up with wavy or curly hair in Malaysia you know the struggle! straight hair was neat and curls were messy so we spent years flat ironing and rebonding our hair okay my curls have been through enough after years of heat styling they're officially due for some TLC I'm using the new Pantene Miracles Biotin shampoo it is packed with pro vitamin B6 and biotin which deeply repairs heat damaged bonds so your curls have the strength to bounce back I pair it with the treatment mask to lock in the smoothness and with bond repair technology it can help to repair up to three years of damaged hair with just one use! I'm finally seeing my real healthy curls return after years of damage and it feels so good she's soft she's bouncy and she's definitely not a bird's nest POV: your auntie sees your Pantene repaired curls since when your hair so shiny so soft what are you using little bit put on my head aunty! it's Pantene! shiny hair wanna? Try Pantene Miracles Biotin Shampoo now! Idhu use pannungal use this!

Transcript

POV: your auntie sees you with natural curls Don't give me a heart attack okay Oh my God auntie Why is your hair like that? It's my natural hair okay You just don't get it Curly hair girlies struggles in Malaysia If you grow up with wavy or curly hair in Malaysia You know the struggle! Straight hair was neat and curls were messy So we spent years flat ironing and rebonding our hair Okay my curls have been through enough After years of heat styling They're officially due for some TLC I'm using the new Pantene Miracles Biotin shampoo It is packed with pro vitamin B6 and biotin Which deeply repairs heat damaged bonds So your curls have the strength to bounce back I pair it with the treatment mask To lock in the smoothness and with bond repair technology It can help to repair up to three years of damaged hair With just one use! I'm finally seeing my real healthy curls return after years of damage And it feels so good She's soft She's bouncy and she's definitely not a bird's nest POV: your auntie sees your Pantene repaired curls Since when your hair so shiny? So soft what are you using? Little bit put on my head Aunty! It's Pantene! Shiny hair wanna? Try Pantene Miracles Biotin Shampoo now! Idhu use pannungal Use this!