Why it worked
The post taps into a common pain point for small business owners (sari-sari stores) by addressing a relatable product (Coke) and a practical concern (pricing and profit margins), then offers a free, easy-to-use tool as a solution.
Summary
This photo post discusses the pricing of Coke 8oz bottles, questioning if the current selling price is profitable given the cost of a case and potential overheads like electricity. It then introduces TindaTap, a website/tool created by the user to easily compute profits and prices for store items, directing viewers to tindatap.com/sellprice.
Structure
- 1Questioning the price of Coke 8oz
- 2Revealing the cost of a case and desired markup
- 3Highlighting additional costs (electricity)
- 4Introducing TindaTap as a solution for easy computation
- 5Directing viewers to the website
Product placement
Coke 8oz: ACTS - it is the product being priced and discussed. Removing it would change the video's topic. TindaTap: ACTS - it is a website/tool that is demonstrated and promoted as a solution for pricing. Removing it would remove the video's call to action and purpose. Removing it would change the video's topic. tindatap.com/sellprice: ACTS - it is the URL for the TindaTap website, which is presented as a solution. Removing it would remove the call to action. Royal: APPEARS - it is a brand of soda visible in the background. Removing it would not change what happens in the video. Sprite: APPEARS - it is a brand of soda visible in the background. Removing it would not change what happens in the video.