Post-match interview after mornings with a toddler

@debxrahkwek

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SoundTikTok sound · original sound - Deborah Kwek Gilbert

Promoted product

McDonald's Breakfast Bagel Meal

That signature teriyaki flavour you love is back. Get the Samurai Burger®, along with our iconic Seaweed McShaker™ Fries and new Japanese-inspired sides!

Why it worked

The video uses a relatable and humorous "parenting struggle" narrative to hook viewers, then seamlessly transitions into a promotional segment for McDonald's breakfast, leveraging a timely offer and a popular product.

Summary

A couple humorously recaps their chaotic morning with a toddler, framing it as a "post-match interview." They then transition to promoting McDonald's Breakfast Bagel meals, highlighting a discount via the UOB TMRW app and a cashback offer for UOB ONE cardholders.

Structure

1Recap of a chaotic morning with a toddler
2Transition to McDonald's breakfast promotion
3Highlighting discounts and cashback offers
4Showing the breakfast meals and enjoyment

Original caption

McDonald’s Breakfast Bagel is back from 6 Aug onwards! @mcdsg 💸Redeem 50% off vouchers on Rewards+ via UOB TMRW app (limited drop every Friday so fastest fingers first!) 💳 UOB ONE Cardmembers get 20% cashback too So grab your McDonald’s Breakfast Bagel Meal starting 6 Aug, new bagel flavours coming soon too!”

More from @debxrahkwek

Product placement

McDonald's: ACTS - serves food, visible in the background, and is the subject of the promotion. Removing it would change the video's topic. McCafe: APPEARS - a brand on coffee cups, removing it would not change the video. UOB TMRW app: ACTS - an app used to redeem vouchers, visible on a phone screen. Removing it would change the video's topic. UOB ONE Card: ACTS - a credit card used for payment, visible being tapped on a terminal. Removing it would change the video's topic.

Call to action

Redeem 50% off vouchers on Rewards+ via UOB TMRW app (limited drop every Friday so fastest fingers first!)

On-screen text

Post-match interview after mornings with a toddler (coach tough morning today) (can you walk us through what happened?) the past game shows that the toddler wakes up at 8 so coming in- today - the game plan was a nice controlled start we woke up at 7 hoping to have one full hour to get ready (and yet our report here shows) (toddler woke up at 7:01) yeah so we underestimated her ability to detect my eyelids open Ya he blinks so loud (there was also some controversy) (over the hair clip decision?) in hindsight - PINK CLIP should have started we tried rotating but shout out to the toddler she's a fighter (But the second half looked like a different team - what changed?) so we came off the bench and made a substitution and that's when we really saw morale improve McDonald's Breakfast Bagel meal from as low as $6! * Available from 6 Aug best value signing made all season soft, bouncy exactly what we needed after a rough first half put the bounce back in the team (can you comment on reports suggesting) (you've been seen entering the UOB TMRW app) leaks are true UOB Credit and Debit Cardmembers can enjoy McDonald's 50% off McDonald's Breakfast Bagel Meal* with UOB Cards 4,500 left Available till 13 Aug 26, while stocks last. Terms and conditions This coupon will be saved to your Rewards. Grab it now 50% off Breakfast Bagel Meals with Chicken Ham / Sausage (Grab limited coupons every Friday on Rewards* via UOB TMRW app) plus UOB ONE Cardmembers can enjoy up to 20% cashback at McDonald's* from now till 30th Sep 2026* Subject to qualifying criteria, T&Cs apply New bagel flavours coming 27th August! You snooze, you lose - that's the game of breakfast

Transcript

Coach tough morning today. Can you walk us through what happened? So the past game shows that the toddler wakes up at 8. So coming in today, the game plan was a nice controlled start. We woke up at 7 hoping to have one full hour to get ready. And yet our report here shows toddler woke up at 7:01. Yeah, so we underestimated her ability to detect my eyelids open. Ya, he blinks so loud. There was also some controversy over the hair clip decision? In hindsight - pink clip should have started. We tried rotating but shout out to the toddler, she's a fighter. But the second half looked like a different team - what changed? So we came off the bench and made a substitution. And that's when we really saw morale improve. We substitute $6 for the McDonald's Breakfast Bagel Meal. Best value signing made all season. Soft, bouncy, exactly what we needed after a rough first half. Put the bounce back in the team. Can you comment on reports suggesting you've been seen entering the UOB TMRW app? Leaks are true. UOB Credit and Debit Cardmembers can enjoy McDonald's 50% off McDonald's Breakfast Bagel Meal* with UOB Cards. 4,500 left. Available till 13 Aug 26, while stocks last. Terms and conditions. This coupon will be saved to your Rewards. Grab it now. 50% off Breakfast Bagel Meals with Chicken Ham / Sausage. (Grab limited coupons every Friday on Rewards* via UOB TMRW app). Plus UOB ONE Cardmembers can enjoy up to 20% cashback at McDonald's*. From now till 30th Sep 2026*. Subject to qualifying criteria, T&Cs apply. New bagel flavours coming 27th August! You snooze, you lose - that's the game of breakfast.