McDonald's officially rolls out new limited-edition Happy Meal today

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McDonald's Happy Meal x Crocs collaboration

Why it worked

This video likely performed well due to the strong brand recognition and appeal of both McDonald's and Crocs, tapping into nostalgia and collector culture with a limited-edition product.

Summary

McDonald's has launched a limited-edition Happy Meal collaboration with Crocs, featuring 12 collectible toy versions. These toys are designed as miniature shoe boxes and were released nationwide on August 4th.

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Original caption

McDonald’s and Crocs have officially collabed and fans can now get their hands on brand new limited edition Happy Meal toys. Read the full story above. #mcdonalds #happymeal #crocs #happymealtoy #uknews