Why it worked
The video leverages a gamified approach where follower growth directly translates into visible progress on a drawing, creating a sense of shared accomplishment and encouraging engagement through comments.
Summary
The video shows a creator filling a piece of paper with dots, with each dot representing a follower. The creator updates the follower count and the number of dots added each day, showing the progress of filling the paper. The video ends with a call to action for viewers to claim their "OG ticket" in the comments.