Here's how a 36 Y/O is paying off $17k of debt

@itsaaron.mp4_

21.5K followers · usually 2.5K views a post

Views

12.6K

Likes

2.0K

Comments

159

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652

Why it worked

The video leverages a common financial goal (debt payoff) and gamifies engagement by offering a small financial incentive for user interaction, creating a sense of community and shared progress.

Summary

A man documents his journey of paying off $17,000 in debt, sharing his progress and daily payment amounts. He encourages viewers to tag brands or people in the comments, promising to add an extra $50 to his debt payment if they engage.

Structure

1Introduction to debt payoff goal
2Daily progress update and small payment
3Encouragement for engagement
4Incentive for interaction
5Call to action for comments
6Preview of next day

Call to action

Comment your favorite brand or person and get them to comment back for bonus points! Let’s blow this up!

On-screen text

Here's how a 36 Y/O is paying off $17k of debt DAY 14

Original caption

DAY 14! Comment your favorite brand or person and get them to comment back for bonus points! Let’s blow this up! 🤙🏼 #day1 #debtfreecommunity #debtpayoff #financialfreedom #challenge debt payoff journey, student loan payoff, pay off debt fast, debt free journey, debt free by end of year, money saving challenge, save money challenge, debt payott challenge, student loan debt, paying off loans, stay at home dad, stay at home dad life, dad content creator, dad of four, stay at home dad finances, sahd, dad life, secret savings, financial glow up, money mindset, day in the life series, daily savings challenge, save money series, debt payoff series, money saving hacks, personal finance tiktok, finance tok, budgeting for beginners, financial freedom journey, debt free goals

More from @itsaaron.mp4_

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Transcript

My wife still thinks we're $17,000 in debt, but we are not. I'm not saying a word until we hit zero. My wife works very hard at her day job and I'm grinding it out with side hustles and brand deals to secretly get this debt paid down. Yesterday we had 579 engagements and new followers, which means I just made a payment of $5.69 into the debt payoff fund. We're down almost $600 now since starting all this. We're gonna try something new today. Please tag in the comments either your favorite brand or person with like personality. If they comment back, I will add an additional $50 to the payment for the day. So let's run up these comments and see who notices us. See y'all in day 15.