GUESS

@marionoutdoors

140.1K followers · usually 34.2K views a post

Views

106.7K

Likes

7.9K

Comments

89

Shares

81

SoundTikTok sound · Hip hop instrumental to get you motivated(1522407)

Promoted product

Marion Outdoors

Outdoor Gear & Resupply shop with an AirBnB/hiker hostel upstairs called The Merry Inn along the AT in downtown Marion, VA.

Why it worked

The video provides a transparent and detailed look into the true costs of running a small business, which is often a topic of curiosity and concern for aspiring entrepreneurs. The creator's engaging presentation style and the dramatic reveal of the high operating costs likely contributed to its shareability.

Summary

The creator breaks down the monthly operating expenses for their outdoor gear shop, revealing the total cost to simply open the doors each day. The video details costs for rent, utilities, insurance, website fees, marketing, accounting, taxes, miscellaneous expenses, payroll, and inventory payments.

Structure

1Introduction and challenge to guess monthly costs
2Listing and quantifying individual expenses (rent, utilities, insurance, website, marketing, accounting, taxes, misc.)
3Revealing payroll as the largest expense
4

Original caption

What It Costs Each Month, Before sales, Just to Keep the Doors of my Outdoor Gear Shop Open #finance #SmallBusiness #money #Outdoors #truth

More from @marionoutdoors

Product placement

Ring: appears - a corner watermark, removing it would not change what happens in the video. Marion Outdoors: acts - it is the business being discussed, removing it would change what happens in the video. Chamber Member 2026: appears - a sticker on the door, removing it would not change what happens in the video. SAFE: appears - a sticker on the door, removing it would not change what happens in the video. Nemo: appears - a sticker on the door, removing it would not change what happens in the video. Best of Outdoors: appears - a sticker on the door, removing it would not change what happens in the video.

Call to action

Now I know what you guessed

On-screen text

GUESS EACH JUST TO KEEP THE DOORS SERIOUSLY TAKE A GUESS A SINGLE PIECE HERE'S TO PAY TO PAY ON AVERAGE EACH STARTING RENT $1,000 YES RENT UTILITIES $979 INSURANCE $556.56 THE WEBSITE CARD AVERAGES $873 MARKETING BUT I DO PLACE ONE AD FOR $50 ACCOUNTING $310 BUSINESS TAXES $154 MISCELLANEOUS EXPENSES $763 WINDOW CLEANING SHIPPING MATERIALS REPAIRS IN THE ET THE MOST EXPENSE $8,448.54 PAYROLL $8,448.54 OUT PAYMENTS TO BE AROUND TO BE AROUND $7K SO HOW MUCH DOES IT COST JUST TO OPEN MY $20,034 $20,034 NOW I KNOW WHAT YOU GUESSED

Transcript

Guess each just to keep the doors of my outdoor gear shop open. Seriously. Take a guess. Before I sell a single piece of gear. Here's what I have to pay on average each month. Starting off with rent. $1,000. Yes, I pay myself rent. Utilities, $979. Insurance, $556.56. The website, card averages $873. Marketing. Well, I make videos for marketing, but I do place one ad for $50 a month. Accounting fees, $310 a month. Business taxes, $154 a month. Miscellaneous expenses, $763 a month. Window cleaning, shipping materials, repairs in the shop, etc., etc. For the most expense, payroll. $8,448.54. $8,448.54. Then I've averaged out payments to be around $7K a month. So how much does it cost just to open my doors every month? $20,034. $20,034. Now I know what you guessed.