The video taps into a growing consumer concern about microplastics and sustainability, offering practical solutions and product recommendations within the beauty space. The creator's personal journey and relatable approach make the topic accessible and engaging.
Summary
The creator discusses the prevalence of microplastics in everyday life and their potential health impacts, leading her to explore plastic-free makeup options. She highlights two specific products, one from River Organics and one from Rhode, comparing their formulations and packaging, and expresses admiration for brands prioritizing sustainable materials.
Structure
1Introduction to plastic-free makeup and the documentary that inspired it.
2Discussion of microplastics and their potential health risks.
3Personal journey to reduce plastic exposure, focusing on makeup.
Original caption
am i plastic free? is plastic free makeup expensive? cruelty free? + more!!! #plasticfree #BeautyTok #nontoxic
More from @noelle_asmr
More breakout videos from this creator.
4
Comparison of River Organics and Rhode makeup products.
5Explanation of sustainable packaging in plastic-free makeup.
6Discussion of pricing and personal goals for a cleaner beauty routine.
Product placement
River Organics (brand name) - acts, sells makeup products. Removing it would change what happens in the video. Anastasia Beverly Hills (brand name) - acts, sells makeup products. Removing it would change what happens in the video. Rhode (brand name) - acts, sells makeup products. Removing it would change what happens in the video.
On-screen text
*they're formulated so differently for different reasons
River Organics prioritizes whole, natural ingredients like shea butters + oils which is incredible. If you want a more whole product while the Rhode blush is way more synthetically formulated but it has the creaminess we all admire
*fsc certified packaging means materials are coming from responsibly managed forests
Transcript
doing my plastic free makeup while I answer the most commonly asked questions about all of this. Starting with, why do I have plastic free makeup? About five months ago, I watched a documentary on Netflix called The Plastic Detox. I highly recommend you to just watch the documentary yourself. But it basically just opened my eyes to how much plastic I'm exposed to in my everyday life and the reality of microplastics and nanoplastics that are now entering our bodies. And the documentary showed research that draws a potential connection between the chemicals in plastic and things like infertility or cancer or hormone disruption. So I got curious and went on a deep dive. There were a variety of research articles. It convinced me that plastic is more than just an environmental problem, but a health problem too. So, obviously, there's a connection there. I want to be clear, I am not one and I will never tell you to feel fear, anxiety, panic or freak out because all of a sudden you need to remove all the plastic in your life. No, that's not what I'm doing. I'm not one and I'm not a zero-waster. I'm just making simple swaps where the plastic chemicals are, like, a higher exposure risk, which really is in the kitchen. I share a kitchen with my family. I'm not about to just buy a bunch of really expensive cooking items that are plastic free to take over this shared kitchen. I'm making simple swaps where the plastic chemicals are, like, a higher exposure risk. So, I'm making simple swaps that make the most sense for me in my life right now. Now, I do have plastic free makeup series on TikTok that doesn't include makeup items. Some people in my comments section only see my plastic free makeup videos and then assume that I only wear plastic free makeup or something like that. Or that I'm a zero-waster. That is not the case. 99% of my makeup is plastic and I still sometimes buy plastic makeup. But because I have an interest in reducing my exposure to microplastics, I thought I'd check out the plastic free makeup world as well since I love makeup so much. I will still be posting videos with plastic makeup because I'm not a plastic free person and I'm not a zero-waster. I'm just making simple swaps over a period of time. And I'm just kind of sharing the journey along the way. The rest of the questions and the rest of my answers are going to be way shorter. Are these products cruelty free? I can't speak for every plastic free makeup brand, but the ones that I have, River Organics, Attitude, Jane Iredale, they are cruelty free. Yes. Do they feel waxy or like hard? Because they look hard. My Oceanly bronzer is creamy. I think this comment was really about the River Organics blush because it looks like this, and it's like balmy. I wouldn't say it feels waxy, I would say it feels balmy. These are two very different products. So they're both blushes. So this is like creamy, this is like balmy. I'm still able to swipe it on and blend it out. One reason I wear natural makeup is I don't like the feeling of having makeup on my face and I don't have that problem of like a heaviness with any of these products. So, but I don't want my videos to limit the plastic free makeup world because I only have one plastic free blush. So I have more exploring to do. What is it made out of? A lot of plastic free makeup is made out of FSC certified packaging, biodegradable cardboard, biodegradable ink, other brands may have aluminum, metals, glass. The ones I have are all paper based and they are fully compostable, which is so cool and I admire these companies for taking such a bold step to do that in a plastic makeup world. Like the cosmetic market is huge and most of it is plastic. Like everything else in the world, you know? Is it expensive? From what I've seen, I would say it's about the same as products that I would buy at Sephora. It's definitely not like drugstore pricing, but I wouldn't say it's luxury pricing either. My Anastasia Beverly Hills brow gel, $24. But I actually got this as a set and I ordered it online. So there's also a shipping price, but my total was $24.99 for both of those things. So it turned out to be the same thing. I don't have a long-term goal of replacing all my makeup collection with plastic free items. And I still sometimes buy plastic makeup. But I bought the Rhode drop. If I ever need any restocks or my makeup is expiring, my first look will be the plastic free makeup industry because I think it's dope. My long-term goal for my makeup and like myself care, my beauty routines, my beauty routines is that it's clean, PFA free, paraben free, you know, non-toxic jazz. Hopefully that answered some questions or curiosities that you may have had.
