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Why it worked

The video leverages the emotional impact of a respected figure's passing and the inspirational story of a mountaineer to create a shareable tribute. The personal message from Bear Grylls adds significant credibility and emotional weight.

Summary

Bear Grylls pays tribute to Nirmal Purja, a renowned mountaineer who tragically died in an avalanche. Grylls highlights Purja's inspirational legacy in pushing boundaries and encouraging others to pursue their dreams.

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Transcript, structure and on-screen text

5 beats, a 148-word transcript and 38 lines of on-screen text — the parts you need to write your own version.

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Original caption

Nirmal Purja, known as 'Nims', was one of the world's leading Himalayan mountaineers. He was among 10 people killed when an avalanche thundered down the Karakoram mountain range last week. A ceremony is taking place tonight (04/08/26) in tribute to the former Gurkha and Special Forces soldier killed in an avalanche while mountaineering in Pakistan. Nims was a much-loved and well-respected pioneer in the mountaineering community; his company described him as "a leader who inspired millions through his courage, humility and unwavering belief that human potential is far greater than we often imagine." Bear Grylls, who was a huge admirer of the adventurer, sent ITV News this message from Snowdonia. Nirmal Purja: 1983 - 2026 #NimralPurja #BearGrylls #Mountaineering #Karakoram #ITVNews