"But nobody uses Snapchat anymore..."

@jwportfolio

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SoundTikTok sound · original sound - jwportfolio

View velocity

+8.8K views over 16.3d · ~542/day · 5 observations

Promoted product

Snapchat

Why it worked

The video taps into a common misconception about Snapchat's relevance and contrasts it with surprising user growth data, creating a compelling narrative that sparks curiosity and discussion about the company's financial performance.

Summary

The video discusses the surprising growth of Snapchat's user base, reporting nearly 1 billion monthly active users, while its stock price remains low at $5. The creator expresses disbelief at this discrepancy, suggesting the company needs to find better monetization strategies.

Structure

1Introduction of the common perception that Snapchat is not used.
2Presentation of data showing nearly 1 billion active users.
3Highlighting the low stock price despite user growth.
4Creator's commentary on the perceived disconnect and need for monetization.
5Concluding thought on the potential if monetization were improved.

Product placement

Snap Inc (ACTS - its stock price is discussed and analyzed, its user numbers are reported, and its financial performance is the subject of the video. Removing it would fundamentally change the video's topic.) SNAP (ACTS - ticker symbol for Snap Inc, used in the same context as the company name.)

Original caption

Snapchat needs to capitalize on their audience. #snap #stock #investing #stocks #etf

More from @jwportfolio

On-screen text

But nobody uses Snapchat anymore... $SNAP just reported 971 million monthly active users, up 39 million YoY. Nearly 1 billion people use Snapchat every month... Snapchat reports having 1 billion users 🤯🤯 Snap Inc SNAP $5.67 +12.50% SNAPCHAT HAS 1 Average Monthly Active Users GLOBAL MKT THAT'S 12.5% OF THE ENTIRE WORLD, YET THEIR STOCK IS AT $5. IT'S CRAZY TO ME. NOBODY TALKS ABOUT SNAPCHAT STOCK STILL GROWING. DON'T USE IT, NUMBER SAYS 39 YEAR GROWTH THEY JUST REPORTED. THIS IS HAVING A FIVE DOLLAR STOCK, YET 1 BILLION PEOPLE USE YOUR PLATFORMS. CRAZY. GOTTA FIND A WAY TO MONETISE ALL BE RICH THE STOCK. MAN, THIS IS INSANE THEY HAVE THIS MANY USERS STILL.

Transcript

Snapchat has 1 billion users. That's 12.5% of the entire world, yet their stock is at $5. It's crazy to me. Nobody talks about Snapchat stock still growing. Don't use it, number says 39 year growth they just reported. This is having a five dollar stock, yet 1 billion people use your platforms. Crazy. Gotta find a way to monetize. We'd all be rich the stock, man. This is insane they have this many users still.