When we chose where to advertise, we have thought about channels like Meta, TikTok, and YouTube.

@shwinnabego

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SoundTikTok sound · Noble mystery, documentary,incidental music：L(1102518)

Promoted product

Snapchathttps://www.snapchat.com ↗

Why it worked

The video uses a data-driven, professional tone that appeals to marketers' desire for 'arbitrage' and competitive advantage, framing the promotion as an insightful industry tip rather than a standard ad.

Summary

The creator discusses why Snapchat is an effective advertising channel for marketers due to its unique audience and high purchase intent. He highlights data points showing that Snapchat reaches users not found on other major platforms and offers better ROI at scale.

Structure

1Identify the problem of declining performance on major ad platforms
2Introduce Snapchat as an arbitrage opportunity
3Present data on Snapchat's audience size and demographics
4Explain the higher purchase intent and ad attention on Snapchat
5Highlight the unique audience reach compared to TikTok and YouTube
6Conclude with the benefit of better ROI at scale

Product placement

Original caption

The best marketers I know are always looking for the same thing: the channel that's working before everyone else figures it out. Here's where I'm looking right now. #ad #snapchatpartner @snapchat

More from @shwinnabego

Call to action

go check out Snapchat

On-screen text

LONGEST CHOSE WHERE TO ADVERTISE META TIKTOK YOUTUBE performance has been a bit rocky last 7-14 dropped in 500 ads today. will report back DECLINES IN PERFORMANCE OPPORTUNITY THE SNAPCHAT SALES ADVANTAGE $5T +34% #1 GLOBALLY 18-34 #1 AD They're More Receptive 40% 52% 162% increase in revenue for Manscaped 162% INCREASE IN REVENUE

Transcript

When we chose where to advertise, we have thought about channels like Meta, TikTok, and YouTube. But now the conversation I'm seeing everywhere, every day, is that people are seeing declines in performance across all of these channels. Now the key to finding success as a marketer is finding arbitrage opportunities. So the question is, where is the next opportunity? And something I've been looking into is Snapchat, because the data is actually pretty interesting here. First, it is huge. Nearly a billion people use Snapchat globally, and it's not just kids. 75% of the audience is 18 to 34. Second is that Snapchatters are 70% more likely to take an action after seeing an ad, and give ads five times more attention than other social channels, which basically means you have higher purchase intent than you can find elsewhere. And then there is this. You'd assume that all of these platforms are reaching the same people, but 40% of Snapchatters are not on TikTok daily, 52% are not on YouTube daily. So there's this new audience that you're just not finding anywhere else. And maybe the most interesting thing is that your ROI actually improves as you increase spend. Every other channel has diminishing returns at scale. So if you're a performance marketer looking for the next underpriced channel before everyone else figures it out, go check out Snapchat.