Why it worked
The creator uses a popular 'no-makeup makeup' aesthetic and demonstrates a relatable, achievable routine with popular products. The focus on a dewy, natural finish appeals to current beauty trends, and the creator's enthusiastic yet casual presentation makes the tutorial engaging.
Summary
The creator demonstrates a natural, dewy makeup look using products from Saie, Rhode Skin, Westman Atelier, Haus Labs, and Wonderskin. She applies a toner, bronzer, concealer, and lip liner, focusing on a subtle, 'no-makeup' aesthetic.