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All breakouts
686Silent UGCPOV / Skit hook
Hook
POV you didn't give up on your silly little clean beauty idea
@laneycrowell
58.1K followers · usually 8.8K views a post
Views
6.0M
Likes
522.2K
Comments
928
Shares
1.1K
Why it worked
The video uses a relatable 'POV' hook combined with a high-status 'flex' moment, effectively humanizing the brand founder while showcasing significant business success.
Summary
The founder of the beauty brand Saie shares a moment of reflection while seeing her brand's advertisement displayed on the Jumbotron at a New York Knicks game. The video highlights the journey from launching a brand during the pandemic to achieving major brand visibility.
Structure
- 1Creator looks at the camera with a reflective expression
- 2Camera pans up to the Madison Square Garden Jumbotron
- 3Jumbotron displays a large advertisement for Saie beauty
- 4Creator acknowledges the milestone of brand growth
Product placement
The brand Saie is featured prominently on the Madison Square Garden Jumbotron as an advertisement.
On-screen text
POV you didn't give up on your silly little clean beauty idea
Original caption
From launching @Saie during the height of the pandemic to being on the Jumbotron during the @New York Knicks finals run 💜 #saiebeauty #beautyfounder #nyknicks #knicks #founderstory
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