POV you didn't give up on your silly little clean beauty idea

@laneycrowell

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SoundTikTok sound · original sound - editss_a77

Promoted product

Saiesaiehello.com

Saie hello to super clean makeup. Built by beauty experts and inspired by you. Discover elevated essentials made of superhero ingredients for dewy, no-makeup makeup skin.

10 videos4 creators

Why it worked

The video uses a relatable 'POV' hook combined with a high-status 'flex' moment, effectively humanizing the brand founder while showcasing significant business success.

Summary

The founder of the beauty brand Saie shares a moment of reflection while seeing her brand's advertisement displayed on the Jumbotron at a New York Knicks game. The video highlights the journey from launching a brand during the pandemic to achieving major brand visibility.

Structure

1Creator looks at the camera with a reflective expression
2Camera pans up to the Madison Square Garden Jumbotron
3Jumbotron displays a large advertisement for Saie beauty

Original caption

From launching @Saie during the height of the pandemic to being on the Jumbotron during the @New York Knicks finals run 💜 #saiebeauty #beautyfounder #nyknicks #knicks #founderstory