Grail: FOUND

@iffiapp

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Selling · SaaS › Other SaaS

IFFIseen in 3 videos →iffi.app ↗

Why it worked

The video taps into nostalgia and the relatable experience of losing a cherished item, creating an emotional connection. By positioning IFFI as a solution to this specific problem, it demonstrates the app's value in a personal and engaging way, making it feel less like an advertisement and more like a helpful discovery.

Summary

The creator shares a personal story about a sentimental tie from their graduation that they lost and couldn't replace. They introduce IFFI, an app that acts as a reverse marketplace, allowing users to post photos of items they're looking for and get matched with people who have them, potentially helping others find their own lost treasures.

Structure

1Recalls a special graduation tie
2Describes the difficulty of finding a replacement
3Introduces IFFI as a solution
4Explains how IFFI works
5Shows the specific tie being found
6

Original caption

Finding hard to find, vintage, random and special edition items can feel impossible 😭 📍Enter IFFI - I Finally Found It - an app designed to match the existing “inventory” (aka stuff around your house) with the people who are looking for it! 💡 📍Post a photo of what you are looking for and get matched with those who have what you want! 🙌 What are you looking for? 🧐 #fyp #unc #thrift #sentimental #thrifting

More from @iffiapp

Their other posts in the index, biggest breakout first.

Asks viewers what they are looking for

Product placement

IFFI (app): ACTS - allows users to post photos of items they are looking for and get matched with people who have them. Removing it would change the video's purpose. Kenan-Flagler Business School (university): APPEARS - a university name mentioned in the context of a past event. Removing it would not change what happens in the video. University of North Carolina at Chapel Hill (university): APPEARS - a university name mentioned in the context of a past event. Removing it would not change what happens in the video.

Call to action

Join the waitlist -> IFFI.app

On-screen text

Grail: FOUND REMEMBER THAT TIE WHEN YOU GRADUATED FROM THE KENAN FLAGLER BUSINESS SCHOOL AT THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL? IT WAS A MOMENTOUS OCCASION. AND TO CELEBRATE, YOU GOT THAT AWESOME TIE, THAT SILK TIE WITH THE UNC COLORS, BUT NOT JUST THE AVERAGE TIE THAT ANYONE CAN GET. IT WAS FROM AND IT WAS SPECIAL TO YOU. YOU WORE THAT ON JOB INTERVIEWS FIRST DAY AT BUT THEN ON A BUSINESS TRIP, STAIN ON IT, AND YOU CAN'T SEEM TO FIND ANOTHER REPLACEMENT TO THAT TIE ANYWHERE. THEY JUST DON'T THEY HAVE OTHER THAT EXACT TIE. IT HAS TREMENDOUS SENTIMENTAL VALUE. THOUGH ON THE OPEN MARKET, IT MIGHT NOT HAVE TREMENDOUS INTRINSIC VALUE. CREATING IFFI CAN POST A EXACT ITEM THAT WHEN WE AND OTHERS ARE OUT SHOPPING AND PERHAPS, YES, COME ACROSS THAT EXACT TIE AT OUR LOCAL THRIFT STORE, WE CAN GET IT FOR YOU. IFFI I FINALLY FOUND IT! WHAT ARE YOU LOOKING FOR?

Transcript

Remember that tie when you graduated from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill? It was a momentous occasion. And to celebrate, you got that awesome tie, that silk tie with the UNC colors, but not just the average tie that anyone can get. It was from and it was special to you. You wore that on job interviews, first day at, but then on a business trip, stain on it, and you can't seem to find another replacement to that tie anywhere. They just don't, they have other that exact tie. It has tremendous sentimental value. Though on the open market, it might not have tremendous intrinsic value. Creating IFFI can post a exact item that when we and others are out shopping and perhaps, yes, come across that exact tie at our local thrift store, we can get it for you. IFFI I finally found it! What are you looking for?

Finding that obscure item that it feels like only you are looking for can feel i