My store made $80k in July

@_essenceimani

1.2K followers · usually 1.5K views a post

Views

5.7K

Likes

610

Comments

33

Shares

43

SoundTikTok sound · Timeless - Instrumental

Promoted product

Tolstoy

Why it worked

The video effectively demonstrates a tangible business result (increased sales and conversion rate) by highlighting a specific, actionable change made to a website. It leverages social proof and a relatable problem (user drop-off) to showcase the product's value.

Summary

The creator explains how changing their product page's initial visual from a static image to a 3-second video hook significantly boosted their store's conversion rate. This change, identified through analyzing user recordings, led to a 20% increase in conversions and contributed to $80,000 in sales for July.

Structure

1Store made $80k in July
2Identified issue with product page using Lucky Orange
3Changed product page to lead with a 3-second video hook using Tolstoy
4Conversion rate increased by 20%
5

Original caption

My store made $80k in July, but one of the biggest improvements had nothing to do with my Meta ads. After watching hundreds of visitor recordings in Lucky Orange, I noticed people were losing interest on my product page. So I stopped leading with a static product image and made my highest-performing 3-second video hook the first thing customers saw using Tolstoy. That one change increased my website’s conversion rate by 20%. Meta ads only amplify what’s already there. A high-converting landing page is the foundation of profitable advertising. #metaads #shopify #onlinestore #ecommerce

More from @_essenceimani

Product placement

Lucky Orange: ACTS - used to watch visitor recordings to identify user behavior issues on a website. Removing it would mean the creator couldn't have identified the problem. Tolstoy: ACTS - used to create a video hook for a product page. Removing it would mean the creator couldn't have implemented the change. Meta ads: ACTS - used for advertising an e-commerce store. Removing it would mean the creator couldn't have used them for advertising.

On-screen text

Cancel Total sales over time Jul 1-31, 2026 May 31, 2026 - Jun 30, 2026 Total sales $80,058.19 +25% $50K $0 Jul 1 Jul 8 Jul 15 Jul 22 Jul 29 Conversion rate ever time Jul 1-31, 2026 1.54% +21% Jun 1-30, 2026 1.28% $2 USD $

Transcript

My store made $80,000 in July because of one website change. Instead of leading with this on my product page, I decided to lead with my highest-engaging 3-second video hook. That one change increased my website's conversion rate by 20%. Meta ads only amplify what's already there. A high-converting landing page is key.